Understanding the Objectives to Generate Results
Can you imagine your company gaining 1000 leads per month with a 36% conversion rate in less than a year? This was part of our work with Santo Graal Hotel.
Santo Graal Hotel had many vacant suites during the week, and the goal was to increase the average ticket with more room bookings, full board, internal consumption, and the number of tourists weekly. Before the social media and creative team arrived, they had no defined visual identity and lacked consistency in social media posting. Additionally, they didn't have content that engaged, inspired, and educated their target audience.
There were no Google campaigns to achieve their goal of prospecting clients to occupy rooms during the week. Furthermore, the quality of the blog's content was subpar because there was no keyword research and SEO optimization.
Sector
- Hospitality
- Religious Tourism
Services
- Strategy, Communication
- Social Media, Blog, SEO
- Email Marketing, Performance
We Attracted, Nurtured, and Converted
For social media, we conducted a detailed study to understand the right audience and communicate with them. We analyzed competitors, created a content plan, and standardized communication, thinking about a long-term editorial approach with the goal of generating interest in visiting the "Best Hotel in Aparecida."
We quickly achieved what we desired: mentions of the hotel on social media, people talking about and citing the place. We understood that satisfied customers spread the brand. Bingo!! This began to happen.
