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Branding
Branding makes all the difference in creating and establishing your brand's positioning, purpose, and values in the market.
A successful brand has branding that is perfectly aligned with its objectives, meaning what the company wants to achieve and how it wants to be recognized by consumers. It's worth noting that branding goes far beyond the visual aspects of the brand, such as the logo, colors, shapes, and so on. Branding evokes feelings, generates emotions, and creates connections.
What We Do
AO5's branding service encompasses a range of actions for your brand to be born, grow, and establish itself uniquely. It's a focused effort on developing the brand's personality. In other words, branding breathes life into brands and facilitates a connection with consumers, enabling them to see the company's purpose and values clearly.
Companies that engage in our branding service understand that they will go through crucial stages, including naming, brand construction, visual identity, key visuals for campaigns, and storytelling. It's a complex and highly strategic endeavor down to the smallest details. The good news is that AO5 has specialized professionals in this field.
Methodology
Our proprietary methodology provides exponential growth for brands and businesses. We engage all Orangers, from strategists, designers, media, content, and project management, with a deep understanding of context and combined competencies to solve the challenges presented in the project.
We apply the concepts of growth marketing to each project to consistently retain the consumption of products or services, generating recurrence aligned with customer loyalty.
Process
Our proprietary methodology provides exponential growth for brands and businesses. We engage all Orangers, from strategists, designers, media, content, and project management, with a deep understanding of context and combined competencies to solve the challenges presented in the project.
Research and Diagnosis
As the foundation of our process, we begin our methodology with interviews, market research, and diagnostics to analyze the business's performance and ecosystem.
Strategy and Concept
Our team of strategists gathers for a brandstorming session to develop initial concepts for production. At this stage, the objective is to build a macro vision of the planning aligned with tactics.
Design and Develop
With the strategic plan in hand, the project management and production team's objective is to execute everything that the strategy defined as a concept through our internal job execution system.
Perform and Measure
Without data, there are no arguments. Our goal is to assist our clients with assertive decision-making. We deliver a 360-degree view in strategic reports and relevant information to measure conversion and revenue.
PDCA Improvement Cycle
In this stage, we promote growth in results. We use the PDCA methodology: plan, do, check, and act to drive all improvements throughout the project.